Students at Blue Valley have mixed opinions on Apple’s latest release of their eighth major iOS mobile operating system, which was announced at the company’s annual Worldwide Developers Conference 2014 on June 2, 2014, and was released on Sept. 17, 2014.

Unlike most years, Apple unveiled their two newest iPhones to the market at the Flint Center in Cupertino, California on Sept. 9, 2014.

According to Apple, the iPhone 6 currently has more pre-orders than the previous iPhone 5. Previous announcements from Apple stated, Apple had sold more than 10 million new iPhone 6 and iPhone 6 Plus models — a new record, just three days after the launch.

Sophomore Brynne Yeazel said the latest iPhone wasn’t very exciting to her.

“I don’t really have an opinion on [them]. I think it is just another phone,” Yeazel said. “I just think that they work better than other products.”

According to New York Times, Apple uses a marketing strategy called planned obsolescence, making a new product irresistible by adding new features or downgrading the older models.

“The scheme Apple uses for profit is unreasonable,” sophomore Kelsie McFadden said.

Sophomore Sarah Baghdadi said she didn’t like Apples profit scheme.

“the scheme forces consumers to buy a new product or the new product, which I guess is all a part of their scheme to make money,” Baghdadi said.

Baghdadi also said she wouldn’t buy either of the latest mobile devices from Apple.

“I got my phone a few years ago, so it’s still in pretty good shape,” she said.

Previous tweets on Twitter about new emojis has caused shift in interest in the release of iOS 8.

“I hope that there are more emojis,”  Baghdadi said. “It’s a really good way to express [yourself], it [also] conveys a message […] [that] text cannot convey”

Sophomore Sydney Neal said that emojis were too extreme.

“I think there should be a fewer amount of conversations with emojis and more face-to-face conversations,” Neal said.