Trends and fads continue to change daily, affecting objects, slang, and more, all influenced by the increase in the utilization of social media. Trends rise at rapid speeds and spread to large populations of people due to the interconnectivity of our world. As a result, companies have started to creatively utilize this to their advantage — for example, the Trader Joe’s Mini Canvas Tote Bags.

A version of the iconic Trader Joe’s tote bag with blue straps, the smallness of the bag has gone viral. Featuring a white/creme canvas bag with navy, forest green, yellow, and red handles, the tiny totes seem easy to use for grocery trips and as a replacement for a purse to carry necessities. With an added side pocket, the variety and characteristics of the bag fuel the trend even more.

However, the colors and size aren’t the only thing making these totes iconic. The price, despite the virality, is a measly $2.99. The low cost and the high demand of these bags have skyrocketed the desire to get one of each color or even multiple of each color. Thus, without money stopping consumers from wanting a bag for themselves, the fad has continued to grow and have a social media presence. 

And there’s even more to look forward to — Trader Joe’s Mini Canvas Tote Bags in pastel are coming in January. With another set of new, bright colors, the trend will only continue to grow in intensity in the future as well. Ultimately, this clever way of designing and pricing is a stark example of how companies, not just social media, can allow a trend to grow to levels unseen in the past.