Is short-form content demure? Is the instant gratification of scrolling through video after video, in order to keep dopamine at an all-time high aura? 

If your attention span is long enough to have made it this far, you have likely noticed a severe concern in my diction. Brainrot.

With the grandeur scale of Tiktok, grossing over 1 Billion users, the influence has been for the most part, negative.

An app so addictive, that oftentimes you can’t help but scroll for hours at a time. But in doing so, most people don’t realize what they’re doing to their brains.

You have probably heard people use words that make no sense. Maybe they’re a coagulation of words that anybody born before the 21st century could never comprehend. In any sense, they’re “Brainrot.”

Now this may need to be clarified. “That just sounds like you’re being stupid,” but I assure you, brainrot is on a whole other level.

If I talk to someone, and I say “that was Hawk Tuah,” or “Skbidi Toilet,” then it is likely over for me, and all my future generations. 

The issue is that there was no thought behind what I had just said. They were just words I adopted from the influx of hours I’ve curated on TikTok.

That is extremely concerning, if we’re going down a path where it is acceptable to quite literally say nothing of value at all.

It’s up to us now to defuse this situation before it gets out of hand. 

But I fear that even now it may be too late, and there may be only one other way I can put this.

Watching hours of TikTok is absolutely no aura.